---
title: "June Insights with Impact: Embrace adaptive strategies and technologies to pivot and capture competitive advantage"
description: Discover the diverse applications of AI, from automation to enhancing customer experiences and improving decision-making. Explore the evolving landscape of AI use cases and the importance of regulation in this transformative field.
---

[Chief Disruptor Blog ](https://www.chiefdisruptor.com/insights)

# [June Insights with Impact: Embrace adaptive strategies and technologies to pivot and capture competitive advantage](https://www.chiefdisruptor.com/insights/embrace-adaptive-strategies-and-technologies-to-pivot-and-capture-competitive-advantage)

 Written by [Caroline Boyd](https://www.chiefdisruptor.com/insights/author/caroline-boyd) | 19-Aug-2024 12:14:13

At Chief Disruptor LIVE in June, we welcomed a lively and dynamic group of disruptors, innovators and change-makers to share ideas and brainstorm strategies for competitive advantage in a fast-moving world.

It turned out to be a celebration of the disruptive mindset in action; jam-packed with ‘a-ha moments’, inspirational ‘nuggets’ and actionable insights. I’ll try to distil just some of the positive energy, creative thinking and ideas generated in that room, into a few key take-aways!

### Leadership, mindset and culture

- We *all* have to be agents of change. Disruption has to be part of our organisation’s DNA.
- Building trust is key: ‘Nobody cares what you know until they know that you care’.
- Inspiring people requires a clarity of purpose and allowing people the space to identify *how* it is done.
- Psychological safety comes from saying to employees that it’s ok to make mistakes so long as you learn from them.
- Reinforce a customer-focused mindset. Always keep an empty chair in the room to remind yourself that you should be speaking to your customers. Or better yet, just speak to them!
- Challenging the status quo is something to be proud of. Don’t shy away from challenging conversations.
- Be sector and age-agnostic: don’t be afraid to move around roles and learn from other sectors and experiences. It's never too late to embrace change!

### Unlocking insight for competitive advantage

- The challenge is leveraging existing data to enhance customer experience, ensuring value and convenience are at the forefront.
- Interoperability remains a significant concern due to the excessive volume and disparate sources of data. The key is making data communicate effectively.
- The real issue isn't the lack of data, but rather the multitude of data problems. Simplifying and defining data clearly is essential for functionality and integration.
- Understanding what data means and how it will interact with core functions is crucial. This clarity allows for more effective system communication.
- Bringing AI to life has demonstrated to our boards the necessity of maintaining high-quality data, reinforcing the importance of strong data foundations.

### Re-invent operating models to adapt and innovate

- Decentralise to enable more ownership and speed of decision-making. ‘You don’t have to have the whole machine turning, just one bit of it.’
- Apply design thinking to create an adaptive organisation that thrives in a volatile environment.
- Beware of ‘process for process sake’! Embrace the newness of AI as an opportunity to think differently about whether your processes are fit for purpose.
- Many organisations still struggling with the fundamentals such as data overload and interoperability. The advent of AI is raising the stakes of getting this under control.

### Gen AI impact and readiness

- Gen AI will unleash and augment human creativity and potential: wide consensus among members supports the viral Joanna Maciejewska quote, “ I want AI to do my laundry and dishes so I can do art and writing, not for AI to do my art and writing so that I can do laundry and dishes
- Members brainstormed a wide range of use cases from a broad range of industry perspectives. Lots of commonalities in concerns and the size of the opportunity.
- Data quality is more important than ever in a Gen AI world: more than ever: poor data = poor outcomes
- Be careful with Gen AI mislabelling and assumptions. Make sure you are clear about what it means and what you want to do with it.
- Gen AI is often driven by C-suite with senior stakeholders pushing to ‘do something with Gen AI’ now. Need to reframe this and lead with the business problem, not the solution.
- Improved democratisation of data and accessibility comes with security challenges but on balance, the positive creative benefits outweigh the risks.

 

[View full post](https://www.chiefdisruptor.com/insights/embrace-adaptive-strategies-and-technologies-to-pivot-and-capture-competitive-advantage)

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