---
title: The Digital Trends Report 2018
description: Our Digital Trends Report will refine the expertise of around 200 C-level members into one insight-rich document. What trends will define organisations in 2018?
---

[Chief Disruptor Blog ](https://www.chiefdisruptor.com/insights)

# [The Digital Trends Report 2018](https://www.chiefdisruptor.com/insights/the-digital-trends-report-an-introduction)

 Written by [Adam Stead](https://www.chiefdisruptor.com/insights/author/adam-stead) | 10-Jan-2018 11:31:11

The Digital Trends Report 2018 is hugely exciting: it’s our big, annual quantitative research document which refines the insight of almost two hundred of our C-level members into a single insight-rich report.

The sections of the report include:

- **Competition**: our members assess the threat from tech giants.
- **Strategy**: what are the smart places to invest this year’s budget?
- **Skills**: read how AI will change skills market requirements.
- **Customers**: how will mass data collection affect relationships with users?
- **Hindsight**: find out what members felt their pain points and failures were as they undertook digital projects last year.
- **Foresight:** what will be the most disruptive technologies in 2018?

Alongside the report we have talked to several experts able to provide key insights on a section by section basis:

- Philip Green, the CFO of **Deliveroo**, talks about strategy and his tips for managing growth.
- Martin Warnes, the Managing Director of **Reed.co.uk**, explains changes in the skills market to date, and how he expects it to develop going forward.
- Professor Rose Luckin, Learner Centered Design from **University College London**, explores how AI will affect the UK in a macroeconomic sense.
- Robert Bridge, the CCO of the** Telegraph Media Group**, discusses how their relationship with customers will change; and the key drivers changing it.
- Bruce Daisley, the VP of EMEA at **Twitter**, argues that organisations can innovate using hindsight and feedback, without being paralysed by them.
- Finally David Mattin, the Head of Insights at **TrendWatching**, talks about how consumer trends are formed in the first place, and the methodology for anticipating them.

[View full post](https://www.chiefdisruptor.com/insights/the-digital-trends-report-an-introduction)

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