--- title: Optimizely Business Innovation Group- November 2017 description: Optimizely Business Innovation Group- November 2017 --- [![Nimbus Ninety](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/main-logo.png)](https://www.chiefdisruptor.com/) http://launch.nimbusninety.com/hubfs/VIP-header-background.jpg #### ![VIP-group-logo.png](https://www.chiefdisruptor.com/hs-fs/hubfs/VIP-group-logo.png?width=572&name=VIP-group-logo.png) ####  Experimentation and Optimisation: Low-risk tools to delight   customers and maximise ROI  ![Clock](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/clock.webp) 12:00 - 22:00 ![Calendar](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/calendar.webp) Wednesday 1 November 2017 ![Location](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/location.webp) The Mondrian Hotel followed by The Savoy [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.chiefdisruptor.com%2Foptimizely-business-innovation%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.chiefdisruptor.com%2Foptimizely-business-innovation%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.chiefdisruptor.com%2Foptimizely-business-innovation%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.chiefdisruptor.com%2Foptimizely-business-innovation%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Optimizely%20Business%20Innovation%20Group-%20November%202017) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.chiefdisruptor.com%2Foptimizely-business-innovation%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.chiefdisruptor.com%2Foptimizely-business-innovation%3Futm_medium%3Dsocial%26utm_source%3Demail) ######        ![](https://www.chiefdisruptor.com/hs-fs/hubfs/NimbusNinetyDec2016/Images/Optimizely.jpg?width=138&name=Optimizely.jpg "Optimizely.jpg") The afternoon is designed to give you the opportunity to understand how experimentation and optimisation can play a crucial role in the development of your business-critical strategy, giving you the freedom and reassurance to: - Maintain a competitive edge through constant innovation - Refine and optimise existing processes (improving efficiency and maximising ROI) - Trial new approaches without the risk often associated with failure - Give your teams the freedom to put their ideas to the test without the ‘paperwork’ often required for major shifts in practice or policy You will have the oportunity to get together with business peers to discuss what you’re trying to achieve, the challenges you’re facing, and to hear from your peers and industry leaders who are already using creative thinking and experimentation to: - Optimise customer experience and lifetime value - Increase conversions, ROI and revenue - Overcome the hurdles of business silos - Improve customer experience - Avoid many of the potential pitfalls associated with taking risks The dinner will begin at 7pm, and there are limited places for this part of the event so book as early as possible to ensure you can attend. We encourage you to attend the whole event, however, it is possible to arrive at your convenience.       [![View Schedule](https://no-cache.hubspot.com/cta/default/487753/aba2d710-a0e3-4e29-9bdb-d91cb24c7d36.png)](https://cta-redirect.hubspot.com/cta/redirect/487753/aba2d710-a0e3-4e29-9bdb-d91cb24c7d36)   ### Register your interest ![Mark Leach](https://www.chiefdisruptor.com/hs-fs/hubfs/VIP-Mark-Leach.jpg?width=375&height=375&name=VIP-Mark-Leach.jpg) ###### Mark Leach Head of eCommerce, Missguided ![Alex Powell](https://www.chiefdisruptor.com/hs-fs/hubfs/VIP-Alex-Powell.jpg?width=375&height=375&name=VIP-Alex-Powell.jpg) ###### Alex Powell eCommerce Controller, Now TV ![Rory Sutherland](https://www.chiefdisruptor.com/hs-fs/hubfs/VIP-Rory-Sutherland.jpg?width=375&height=375&name=VIP-Rory-Sutherland.jpg) ###### Rory Sutherland Executive Creative Director, OgilvyOne ![Dan Deshapriya](https://www.chiefdisruptor.com/hs-fs/hubfs/Dan%20Deshapriya.jpg%20x.jpg?width=375&height=375&name=Dan%20Deshapriya.jpg%20x.jpg) ###### Dan Deshapriya Global Head of Web Optimisation, IG ![Simon Elsworth](https://www.chiefdisruptor.com/hs-fs/hubfs/Simon%20Elsworth.png?width=375&height=375&name=Simon%20Elsworth.png) ###### Simon Elsworth Optimisation and Analytics Manager, Sky ![James McCormack](https://www.chiefdisruptor.com/hs-fs/hubfs/Simon%20Elsworth.png?width=375&height=375&name=Simon%20Elsworth.png) ###### James McCormack Principle Analyst, Forrester http://launch.nimbusninety.com/hubfs/mondrian.jpg ###  Venue    ##### The Mondrian Hotel 20 Upper Ground, London SE1 9PD   ##### The Savoy Strand, London WC2R 0EU   Google Maps Multiple Markers ![Bronze Award](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/footer-image.jpg) By using this site you agree that we can place cookies on your device. See [Privacy & Cookies](https://www.nimbusninety.com/privacy-policy) for details. © 2016 Nimbus Ninety Ltd. All Rights Reserved. - [![LinkedIn](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/in.png)](https://www.linkedin.com/company/nimbus-ninety-ltd) - [![Twitter](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/twitter.png)](https://www.twitter.com/NimbusNinety) - [![Facebook](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/fb.png)](https://www.facebook.com/nimbusninety/) - [![Youtube](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/utube.png)](https://youtube.com/c/nimbusninety) - [![Google+](https://www.chiefdisruptor.com/hubfs/NimbusNinetyDec2016/Images/gplus.png)](https://plus.google.com/+Nimbusninety)