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Welcome to the Nimbus Ninety Enterprise Digital Trends Report. This report details the results of our Enterprise Digital Trends Survey of 250 senior executives, which set out to establish the steps that organisations have taken in this context thus far and to understand some of the challenges they continue to face.

As each year passes it becomes harder and harder to identify what digital innovations will come next. It's now futile to predict what the business landscape will look like in five years' time. We can't even say with any degree of certainty how the predominant business models, customer attitudes and technology trends will have changed over the next two.

In the face of this juncture formed by uncertainty and change, it is imperative that we take steps to ensure we are ready to react to whatever comes our way. This report showcases fantastic examples of companies who have done just that. Examples of how world-leading organisations including Tesla Motors, Monsoon and Accessorize and Virgin Atlantic have fundamentally adapted their businesses to take advantage of new technologies and digital opportunities.

Customers are the principal driver behind the need for organisations to change, and are the biggest influence on transformation strategies.One increasingdemand is forever-more personalised user experiences and interactions. If organisations fail to build a knowledge-base of their customers, it will be difficult to satisfy this demand. Our research showed that only two-thirds of organisations (67%) felt they had adequate facilities to achieve meaningful feedback on the way thattheir products and services were consumed.

The aim of this report is to help organisations of any size or sector to understand the great potential thatdigital transformation towards a customer-centric business model, hasto offer. We hope you will find this report and its case studiesinspiring and adaptableinto you're own organisation.