More than ever, the spotlight is on organisations and how they acquire, use and leverage their data. From banking to retail to sports, maximising the value of data is a fundamental tenet of business strategies and operating models. In fact, a recent National Bureau of Economic Research study suggested that digital capital, such as data, makes up 25% of a firm’s value on average. So what are the secrets to unlocking the value of data? Nimbus Ninety, in partnership with Oracle, brought together technology and data experts to connect, share challenges and opportunities and offer up actionable insights from data-driven businesses.