Over the last 20 years, organisations have channelled their energy, focus and resources into building digital-first customer and user experiences. Meanwhile, the pandemic, by fundamentally altering the nature of customer interactions, has cemented the place of digital self-service, automation and personalised tech stacks within the customer experience journey. In this sense, organisations are positioned, better than ever before, to deliver flawless customer experience through a digital-first approach. But what happens when a chatbot lets a customer down or their problem is too complex for self-service? These important humanised interactions, fundamental to reaching solutions and maintaining brand loyalty, are left to burnt out and ill equipped service providers. Over a breakfast cuppa, Nimbus Ninety, in partnership with Sabio, brought members together from across the community to break down these interactions and explore how technology could provide the solution to complex humanised services.