Rapid technological change is having a profound effect on operations and culture within the UK’s top enterprises, with 57% rethinking business models, according to the Nimbus Ninety annual Digital Trends Survey, in partnership with Ensono. For 60%, ‘business as usual’ is diverting crucial leadership attention away from digital transformation - confirming that resourcing is a critical problem for IT and technology teams.

Technology is driving 57% of companies to rethink business models but digital transformation is regularly derailed by misplaced leadership attention

The survey of over 250 senior IT and technology leaders from major UK sectors revealed that whilst technology investment would increase in 2017, 79% felt that spend needed to focus on different technologies to fulfil digital ambitions.

IT leaders cited a shortage of skilled staff, competition from digitally-driven companies and ‘keeping pace with the speed of change’ as the top business challenges for the year ahead. Platform technologies just pipped Artificial Intelligence as most likely to disrupt in 2017, underlining the ongoing impact of platform-driven businesses to upset the established order.

Emma Taylor, Nimbus Ninety Founder commented, “This year’s results show that enterprises are thinking more radically about how technology can shape their business models. The challenge is whether they transform in the right way, with the right skills and the right focus to compete effectively”.


About the Digital Trends Survey and Report 2017

251 respondents from IT, technology and business functions from 25 major UK sectors were surveyed for their perspectives on the state of digital transformation and forces driving disruption today.


 About Ensono

For business leaders managing lots of complexity or disrupting the status quo, Ensono delivers complete Hybrid IT solutions and governance, from cloud to mainframe, tailored to each client’s journey. Whether you’re leveraging the power of the cloud or modernizing legacy technologies, you’ll be on track to operate for today and optimize for tomorrow. Some of the world’s most successful companies rely on us to help them be great at what they do. We’ve been recognized in Gartner Magic Quadrants for Data Center Outsourcing in North America, Cloud Managed Hosting in Europe as well as acknowledged by the Uptime Institute for 100% availability. We have over 1,000 associates across North America and Europe and are headquartered in greater Chicago, IL. Visit us at

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Perspectives on digital transformation and forces driving disruption, from 251 respondents from 25 major UK sectors.

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About Nimbus Ninety

As the independent community for disruptive business and technology leaders, we are the trusted market voice on the impact and implications of evolving digital business trends.

Our community is made up of a broad range of senior stakeholders responsible for driving digital transformation initiatives across business and technology functions. For 13 years, our insightful, member-led reports and thought leadership activities have helped members stay abreast of the latest disruptive trends and define their digital and strategic agendas.

Perspectives on digital transformation and forces driving disruption, from 251 respondents from 25 major UK sectors.

Download the Report