Worldwide lockdowns have created a dramatic rise in e-commerce and accelerated the rate at which customers interact with brands online. This shift is revamping customer expectations. To stay ahead, brands need to build trusting relationships with customers. This means continuously demonstrating their ability to not only manage their data safely but also utilise it to deliver highly personalised and prized customer experiences online. 

But in a world of multiple customer communication channels and omnipresent data gathering, how can organisations manage customer data in ways that are secure, transparent and responsive? 

In this series, we discussed how to build customer trust throughout the data lifecycle. We brought together industry vanguards and subject matter experts to challenge our members thinking and equip them with a new set of strategies to close the customer trust gap.