Harnessing the latest AI trends for competitive advantage

Friday 11 November │ 08:45-09:45 GMT │ Virtual Roundtable 
Register to Attend

AI is one of a number of highly disruptive technologies that are having a transformational impact on businesses today. For some time, experts have been lauding the improved operational performance and efficiency capabilities that have become a reality through AI-powered customer and organisational analytics.

AI certainly has a broad range of compelling use cases ranging from driving innovation in customer service, to predictive maintenance and from advertising to autonomous cars. More recently there has been increased interest in the potential of AI in battling cybercrime and even as a lynchpin of the burgeoning metaverse. 

However, whilst many organisations will already have AI programmes in place, some have found that its not always easy to realise the full benefits of their AI investment. Join our virtual roundtable discussion to find out why, and to brainstorm strategies to help you get the most value out of your AI initiatives.


08.45 Welcome and Introductions

08.50 Introduction and Scene-setter 

Eddie Short, Advisor, MidEuropa

Arthur Zhuravsky, Global Senior Head of Voice of the Customer, Farfetch

09.05 Virtual Roundtable Discussion:

  • Exploring the latest AI trends in 2022
  • What will be the impact of these trends on businesses and digital transformation initiatives?
  • Overview of some of the most innovative new use cases of AI in businesses today including cyber security and the metaverse
  • How AI is changing the nature of data and how we use it
  • What are the fundamental business capabilities that need to be in place to ensure successful AI initiatives?
  • What are the main barriers to AI adoption in organisations?
  • How do you maximise the return on your AI investment?

09.45 Close of session

Hear from...

Photo on 01-11-2022 at 11-06-1Eddie Short, Advisor, MidEuropa

Eddie Short is a leading global Executive and Board Advisor in Digital and Data-driven Transformation. Eddie has pioneered and led application of Digital, Data and Analytics for bottom & top-line growth. Built new Digital and Data products and services in Telecoms, Financial Services and FMCG. In addition, Eddie has:

  • Designed, led and delivered on a global scale and designed, transformation programmes up to $1 billion and across 50 countries. 
  • Created cross-disciplinary and cross-cultural teams driving Growth and Transformation across Europe, Asia and North America, with P&L responsibility >>$100Mn.

Eddie uniquely brings the connection between Digital/Data and Value, with a focus on People


Arthur ZhuravskyArthur Zhuravsky, Global Senior Head of Voice of the Customer, Farfetch

Experienced executive with all-around customer relationship management expertise in banking, software, and e-commerce industries.

Relying on deep expertise in CX, marketing, analytics, business and people management, Arthur can:

  • Launch, structure, scale and lead Customer Operations for top performance, quality and profitability with customer-centric culture in mind.
  • Leveraging customer feedback to connect it to internal performance, for a holistic understanding of CX drivers to fuel business transformation towards a measurable increase in customer retention and lifetime value.


This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. Learn more.

This event is for up to 12 C-level, Directors, Heads or Managers driving live projects.

Register to Attend