British Army Strategic Defence Review Briefing
A discussion with Major General Jon Swift OBE, Assistant Chief of the General Staff
Wednesday 24 September 2025 │ 13:30-14:30 BST │ Interactive Webinar
The Strategic Defence Review 2025 (SDR) has now been released, and all of its recommendations have been accepted by the UK government. This is to be supported by a new partnership with industry that maximises internal and industrial expertise, accelerates acquisition processes, manages risk and cost, and engages a wider set of suppliers.
Specific recommendations for the British Army include that it:
But what does this actually mean for the British Army? How and when will these changes be implemented? And what does it mean for industry and other external stakeholders?
To find out, and pose your questions, register to join this, the fourth of our Strategic Defence Review interactive webinars on 24 September with Major General Jon Swift OBE, Assistant Chief of the General Staff.
HEAR FROM
Major General Jon Swift OBE
General Jon commissioned into the Royal Regiment of Fusiliers in 1995.
He has commanded, including on operations at home or abroad, at each level from Second Lieutenant to Major General. Overseas operations included Bosnia, Iraq and Afghanistan.
On the staff, General Jon has completed multiple tours in capability development, including requirements setting and management, financial planning and, more recently, leadership of major Defence capability programmes; he has served in the MOD, Army HQ and Defence Equipment and Support.
On promotion to 2*, in July 2022 he took post as General Officer Commanding Regional Command and Deputy Commander Standing Joint Command (UK). In August 2023, he returned to Army HQ and took post as the Director of Programmes.
He became the Assistant Chief of the General Staff in September 2025.
General Jon is also: the Army’s Head of Delegation to India; Colonel of the Royal Regiment of Fusiliers; a Vice-President of Army Rugby and Football; President of Infantry Cycling; a Trustee of Fusilier charities; and a youth rugby coach and referee.
For years, retail innovation has focused on efficiency—faster checkouts, cleaner interfaces, shorter paths to purchase. But in the rush to streamline, we’ve lost something essential: conversation. Forget chatbots. Forget dashboards. This is a conversation. And it’s quietly changing how retail works from the first “hello” to the final click.
Join fellow senior retail leaders for a dinner hosted in partnership with Rezolve Ai, and Microsoft. Together, we’ll explore how intelligent, conversational AI is reshaping digital commerce; not with noise, but with nuance. This is a shift from transactional UX to intelligent, contextual interaction powered by AI that works across the journey, not just at the edge of it.
We’re not talking about pilots or prototypes. We’re talking about what’s working:
This isn’t a new channel. It’s a new layer woven across the entire retail experience: search, discovery, decision-making, checkout, service, and loyalty. We’ll unpack how forward-looking retailers use conversational AI not as a bolt-on feature but as a strategic layer that deepens product discovery, increases conversion, unlocks lifetime value, and reduces friction across the customer journey. All without rebuilding from scratch.
AGENDA
18:30 Arrival & Welcome Drinks
19:10 Move to Seats
19:15 Opening Remarks
19:25 Scene-Setter: What’s Actually Working in Retail AI
19:35 Dinner & Moderated Discussion
21:35 Final Thoughts & Takeaways
21:30 Close
HEAR FROM
Daniel M. Wagner is an entrepreneur and technology pioneer, leading Rezolve Ai—a global force in Conversational Commerce and AI-driven retail. With four decades at the cutting edge of digital innovation, Dan is known for turning bold ideas into industry-shaping realities.
At just 20, Dan founded MAID, the world’s first commercial online information service, and by his late 30s, he had taken it public on both the London Stock Exchange and Nasdaq, becoming one of the youngest CEOs of a listed company. This early success established him as a digital commerce trailblazer.
Since launching Rezolve Ai in 2016, Dan has redefined retail technology, introducing Brain Commerce and expanding globally through partnerships with Microsoft and Google. Under his leadership, Rezolve Ai was named a “Next Big Winner” in AI for 2025 by MarketBeat.
Mark is an expert commercial leader with 25 years of experience bringing technology to life for retailers, brands and financial institutions globally. Focusing on strategic partnerships, business development and M&A, Marks’ past successes include a leadership role, as Chief Commercial Officer, in the successful IPO of Attraqt (LSE: ATQT), a business Mark joined at its inception.
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