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Worldwide lockdowns have created a dramatic rise in e-commerce and accelerated the rate at which customers interact with brands online. This shift is revamping customer expectations. To stay ahead, brands need to build trusting relationships with customers. This means continuously demonstrating their ability to not only manage their data safely but also utilise it to deliver highly personalised and prized customer experiences online.
But in a world of multiple customer communication channels and omnipresent data gathering, how can organisations manage customer data in ways that are secure, transparent and responsive?
How are tech stacks evolving to keep pace with changing customer expectations? In our last episode, we speak to leaders from brands who are re-imagining and re-engineering their technology stacks to intelligently analyse myriads of data and deliver personalised, meaningful interactions with customers when they matter most.
HEAR FROM...Steve Allcock, Director of ICT, Data & Digital, Johnnie Johnson Housing
Steve Allcock is Director of ICT, Data & Digital at Johnnie Johnson Housing, who joined the Housing Association in May 2020.
Steve brings over 17 years’ experience of digital transformation into the industry, having worked in a variety of sectors, including Utilities, Telecoms, Health and Financial Services.
Paul Fakiridis, Head of Data, YourParkingSpace
Paul is skilled in solving problems with the application of predictive modelling and machine learning. He is experienced in data cleaning and manipulation with Python and R. Paul regularly takes part in data science competitions and contributes to the data science community on Kaggle and GitHub. His portfolio can be found here: https://github.com/pfakiridis.
WEDNESDAY 20 OCTOBER I 15:30-16:15 BST
EPISODE 1: REFRAMING THE DATA VALUE EXCHANGE
In brands we trust. Or do we? Increasingly customers are asking critical questions about what they receive in exchange for the data they share. In our first episode, we bring together big-thinkers from data-wise businesses to explore how to transform your data strategy into one that’s built on trust and customer consent.
In conversation with:
Joshua Wass, Performance Data Lead, English Institute of Sport
Helen King, Head of Transformation, SAGE Publishing
Karen Gallantry, General Manager, mParticle
WEDNESDAY 1 DECEMBER I 12:00-12:45 GMT
EPISODE 2: CLOSING THE TRUST GAP
The stakes are high. One poorly targeted interaction or data breach can undo years of relationship building and lose the hard-won trust of many key customers. So how can brands better manage their data strategy to prevent a trust gap from emerging? Join us as we speak to industry insiders and uncover how they’ve simplified their customer data to better understand their customers and give them more of the kinds of interactions they value.
In conversation with:
Ricky Knox, Founder, Tandem Bank
Mario Meir-Huber, Head of Data, Uniqa Insurance Group
Rob Murphy, VP Go-To-Market, mParticle
This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. Learn more.
This event is for 35 attendees (per episode) x C-level, VPs, Directors, Heads and the drivers of live projects in Customer, CX, UX, Data, Data Management and Customer marketing.