Unpredictability and volatility have traditionally come in cycles, and have been associated with fear, risk and financial losses. Business ecosystems were designed and constructed to control and regulate this uncertainty.

This culture of containment has left an imprint on modern businesses, in the way organisational hierarchy is structured (top down, command and control), the way information is locked in silos, the way processes are organised and the way technology is procured and deployed.

Unpredictability becomes the norm

Today, constant uncertainly and volatility is the new status quo – the world is changing at a pace that is shocking even the most progressive digital pioneers.

What’s more, those very structures and processes that once provided a comforting safety blanket are no longer fit for purpose. The rigid hierarchies, lack of flexibility and a ‘fear of failure’ culture are suffocating organisations and stifling their ability to compete with the new breed, the so called digital disruptors.

Contrast that with the culture of well-known digital upstarts, where being digital is ingrained into every thread of the organisation’s DNA and a disruptive, failure-friendly, ‘challenge the status quo’ mentality, ignites a company-wide ambition to innovate, experiment and thrive. They know that a pervasive, digitally disruptive culture will support and integrate every digital initiative- enveloping people, process and technology.

Are you using digital to revolutionise or to simply adapt what you’re doing?

Some of you reading this will be thinking: ‘But we already do digital. We’ve been doing it for years. We have a web-site, a mobile app and a Facebook page’.

But doing digital and being digital is not the same thing. To get to the core of being digital, you need to go deeper to consider how the people in your organisation think and act – and how those thoughts and actions are translated into how they interact with each other, your partners and, most importantly, your customers. New digital technologies such as mobile, big data, cloud and sensors, combined with disruptive trends like social media and pervasive connectivity, are enabling these behaviours to be embedded seamlessly into business models, internal processes, customer communications and business transactions.

Delivering deep rooted cultural change isn’t going to happen overnight. Not every organisation can (or wants) to become the new Facebook. But even older or larger organisations with very complex, long-standing, cultural challenges can make changes that will have a significant impact on how their digital enterprise performs.

Being digital is all about digital behaviour and behaviour can be learned. Join us at IGNITE to learn more about how to make the changes you need to make to be digital and to win the race for disruptive supremacy. Attend and find out how you can leverage your company culture – and people –as a positive force for business transformation.

If you would like to know more please email zeenat@nimbusninety.com