Disruption is uncomfortable. Entering into the 'discomfort zone' means something different to each sector. But What does it mean for society? For the economy?
The entrance of digital into the real world has a variety of manifestations: floating transport, banking apps, digital receipts. In this edition, we examine the “discomfort zone”, the physical space that is being steadily disrupted by digital. But the rise in information has also led to a rise in fake news, information warfare and tribalism. In this edition, we are looking at the role of the “citizen” and how it is set to change in the context of digital.
The extent of the wider impact of companies like Uber on the status quo is perhaps best exemplified by the addition of new descriptive words to our business lexicon such as ‘uberisation’ and ‘nestify’, words now routinely applied when wanting to signify dramatic change.
A current popular narrative in the business and tech press alike is the need for more established organisations to emulate this radical approach to business model change, and that the most effective response to digital disruption is in fact business model reinvention.
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