Leveraging Big Data Analytics And Apis For Competitive Advantage

Friday 28 April 2023 │ 08:45-10:00 BST │ Virtual Roundtable 

Today, thanks to the exponential rise in computing power, accelerated digitisation, and widespread data migration to the cloud, businesses are discovering the true potential of big data analytics and APIs to enable competitive advantage.  

To be successful in this climate of uncertainty, business leaders need real-time visibility of their business, and access to the most relevant external data to make informed business decisions. It was no surprise, therefore, that ‘to gain greater insights from data’ was the number one priority for investing in technologies in The 2023 Disruptive Trends Report.

Big data analytics and APIs allow businesses to enhance their insights and to realise new opportunities for innovation by enabling them to collect, analyse and unlock insight from huge data sets spread across a wide range of internal and external sources. APIs allow businesses to enrich their data with third party data; for example, Google and Twitter APIs can be used to gather customer insight data that enriches and personalises customer experiences. APIs also enable real-time data capture and reporting of product sales, as they happen. APIs can also allow businesses to monetise data or access natural language AI models such as OpenAI’s GPT-3. 

Many organisations struggle to fully leverage their analytics initiatives or are not prepared for the impact of emerging technologies in this space. Join our discussion on Friday 28 April to hear about the latest trends and technologies in big data analytics and APIs, and to understand what it takes to capture the value of your analytics investments.


08:45 Welcome and introduction

08:50 Fireside chat

  • Understanding the latest big data analytics and API trends and how organisations are leveraging them for competitive advantage (including AI/ML powered analytics, the rise of edge computing and from predictive to prescriptive analytics)
  • How APIs are helping integrate with legacy systems to unlock value
  • How an effective API and big data analytics strategy will enable businesses to effectively leverage next generation technologies
  • What are the common pitfalls to avoid when seeking to leverage your data analytics and API strategy?

09:05 Virtual roundtable discussion:

  • What are the key elements of an effective big data analytics and API strategy? 
  • What are the different API business models to consider?
  • What are the different API monetisation strategies and which option might be suitable for your business?
  • How do you create a data analytics driven culture that delivers on your analytics investment?
09:45 Next steps and key takeaways

10:00 Close


Registration This is a private event for Full Members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. Learn more.