Are you a b2b technology start-up with a proven idea striving to get your company in front of hundreds of senior stake holders from potential clients? Have you tried and tested your product or service and can you demonstrate return on investment?

The days when a business was considered leading-edge for having a digital strategy encompassing mobile, e-commerce and social media feel long gone. In fact some would argue that, in the ‘digital age’ we now live, a business could hardly survive without these customary ‘bolt-on’ digital tools. This, of course, is debatable but one thing is for sure, the true ‘digital leaders’ have a lot more to their digital strategies than only these digital offerings.

Nimbus Ninety is delighted to launch our new and cutting edge Digital Benchmarking Practice. At Nimbus Ninety we exist solely to help our community members along the way to digital success in their organisations and this is the next way we are here to help you!

Do you think 'big data' is just another peice of jargon that's going to distract you from what really matters to your business? If revenue matters to your business (which we sure hope it does) you may want to re-consider, but that's up to you. We would however suggest having a quick look at the infographic below, from Umbel, to see what the future of big data revenue looks like for enterprise organisations.

Nimbus Ninety has partnered with EY to undertake research into how companies are currently using big data analytics to find, measure, create and protect value across functional areas. Strikingly, while the research shows that 81% of organisations think data should be at the heart of every business decision, most are still using analytics in an isolated way to address specific business issues, limiting the potential value to increase performance and efficiency.

If we do not adapt, we will not continue to exist. New, niche players can gain market share very quickly by making use of digital channels to create a pull for their products

Throughout 2014 a well worked internal innovation strategy has been an extremely important area that we have seen companies looking to master. There is a clear understanding that in order to deliver business growth you must have the steps in place to allow your employees spend time on innovation. Customers drive growth, customers demand innovation.

The next Nimbus Ninety IGNITE digital innovation and business transformation summit takes place on May 12 & 13, 2015.

Over the two days of the Nimbus Ninety IGNITE summit earlier this month, the proliferation of the Internet of Things was regularly sited as the most disruptive force that will impact on both our personal lives and our businesses over the next five to ten years.

On 4th and 5th of November 2014, Nimbus Ninety held its third IGNITE summit: Delivering digital transformation: powerful strategies for monetising disruptive innovation in a customer first world. Over 400 senior business executives from the UK’s leading businesses joined us across the two days to learn about and collaborate on customer-centric digital transformation.