New digital channels and the changing customer relationship has led to more customer and user interactions. Organisations are now tasked with ensuring every customer journey is frictionless and secure. Simultaneously, importance is being placed on understanding and managing complex user identities. In this new world, identifying users the moment that they interact with platforms and creating secure, personalised, omnichannel experiences is fundamental for creating customer loyalty and outpacing the competition. But what scalable approaches are available to organisations to power and weave together secure, simple and seamless customer and user journeys? Nimbus Ninety, in partnership with Ping Identity, brought together senior technology leaders to discuss how to create, test and optimise omnichannel experiences while enjoying a curated wine tasting.
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